Branded Content
Client ApplyEquip
Campaign Branded Content
Departments
Production
Post-production
We were contracted by ApplyEquip Oilfield Services to produce a promotional film showcasing their supply vessel. The goal was to effectively demonstrate the vessel's features and capabilities to prospective clients in the offshore oil and gas industry in Ghana. Following the success of this initial project, ApplyEquip engaged us for a second project focused on their commitment to local content inclusion in the industry. This case study outlines both projects, detailing the objectives, execution, and results.
Client Background
ApplyEquip Oilfield Services is a leading and a wholly-owned Ghanaian provider of equipment and services to the oil and gas sector, dedicated to enhancing operational efficiency through innovative solutions. Their supply vessel is a critical asset for offshore operations, providing logistical support, transportation, and various other services.
Supply Vessel Promotional Film
Project One
MV Setareh
OBJECTIVE
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Showcase Features: Highlight the unique features and capabilities of the supply vessel.
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Engage Target Audience: Create a compelling narrative that resonates with prospective clients in the offshore oil and gas sector.
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Enhance Brand Visibility: Strengthen ApplyEquip's brand presence in the competitive Ghanaian market.
Our Approach
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Pre-Production Planning
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Conducted initial meetings with ApplyEquip to understand the vessel’s specifications and operational advantages.
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Developed a storyboard and script emphasizing the vessel's unique selling points, such as speed, capacity, and safety features.
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Filming:
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Chose various locations at sea to capture the vessel in action, including operations that showcased its loading capabilities, navigation efficiency, and crew operations.
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Utilized high-quality cameras and drones to capture dynamic aerial shots and close-ups, ensuring a visually engaging presentation.
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Filmed interviews with the crew and ApplyEquip’s management to provide insights into the vessel's operational benefits and the company’s commitment to safety and service excellence.
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Post-Production:
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Edited the footage to create a cohesive narrative that highlighted the vessel's features while maintaining an engaging pace.
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Incorporated graphics and animations to illustrate technical specifications and operational capabilities.
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Results
Positive Client Feedback
ApplyEquip expressed satisfaction with the final product, noting that it effectively captured the essence of their supply vessel and aligned with their branding strategy.
Increased Engagement
The film was shared across ApplyEquip’s digital platforms, resulting in a 30% increase in inquiries related to the supply vessel within the first month of release.
Enhanced Brand Awareness
The film positioned ApplyEquip as a prominent player in the Ghanaian offshore oil and gas market, helping to differentiate their services from competitors.
Due to the success and satisfaction from the first project, ApplyEquip engaged Riverblade again to create a short film that showcases their commitment to championing local content inclusion in the oil and gas sector in Ghana.
Cadetship Training Program Film
Project Two
Local Content
OBJECTIVE
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Highlight Local Content Initiatives: Showcase ApplyEquip's dedication to developing local talent within the industry.
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Promote the Cadetship Program: Provide an in-depth look at the cadetship training program in partnership with the Regional Maritime University.
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Engage Stakeholders: Inform prospective clients and the community about the positive impact of local content initiatives.
Our Approach
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Pre-Production Planning
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Collaborated with ApplyEquip to understand the objectives of the cadetship program and its significance in promoting local content.
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Developed a script that highlighted the experiences of cadets and the benefits of hands-on training aboard ApplyEquip vessels.
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Filming:
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Captured footage of cadets participating in training sessions aboard the vessels, showcasing their interactions with professional crew members.
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Conducted interviews with cadets, instructors, and ApplyEquip management to emphasize the program's impact on local talent development.
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Post-Production:
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Edited the footage to create a compelling narrative that highlighted the cadetship program's objectives and success stories.
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Incorporated graphics to present key statistics and information about the program and its contributions to the local workforce.
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Enhanced the film with a professional voiceover and uplifting background music to create an inspiring viewing experience.
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Results
Client Satisfaction
ApplyEquip was thrilled with the final film, which effectively conveyed their commitment to local content and talent development in the oil and gas sector.
Positive Community Response
The film resonated well with the local community and stakeholders, generating positive feedback and fostering a sense of pride in local initiatives.
Strengthened Brand Positioning
The film further solidified ApplyEquip's reputation as a responsible and community-focused company within the Ghanaian oil and gas industry.
