Launching hope into our community.
Client Ursula Foundation
Project Integrated
Departments
Creative
Web Design
Event
Production
Post-production
In a bid to empower the youth of Ablekuma West, the Patrons of the Ursula Foundation sought to establish a strong brand identity and digital presence for their newly formed organization. The foundation, founded by Honourable Ursula Owusu-Ekuful, Member of Parliament for the Ablekuma West constituency, aims to provide skills, support, and guidance to the youth, enabling them to build a better future and contribute to the prosperity of their community. Riverblade was contracted as the creative partner to develop the foundation's brand, design its website, create a signature fundraising film, and orchestrate the launch event. Additionally, we designed the foundation's volunteer apparel, ensuring it effectively communicated the key messages of the foundation.
Challenge
Brand Development
Establishing a clear and compelling brand identity that resonates with the community and reflects the foundation's mission.​
Community Engagement
Effectively reaching and engaging the youth of Ablekuma West to ensure participation in the foundation's programs.​
Fundraising Needs
Creating impactful materials that would attract donors and sponsors to support the foundation's initiatives.
Executions
Brand Development
Finalized the brand identity and created a comprehensive brand guideline document to ensure consistency across all platforms and materials.
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Website Launch
Developed and launched the website, ensuring it was optimized for mobile devices and search engines.
Implemented analytics tools to track visitor engagement and gather insights for future improvements.​​​
Film Production
Filmed and edited the signature fundraising film, incorporating powerful visuals and emotional storytelling to resonate with viewers.
Launched the film on various platforms, including social media and the foundation's website, to maximize reach.
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​​Volunteer Apparel Production
Produced the volunteer apparel, ensuring high-quality materials and designs that reflect the foundation's branding and messaging.
Distributed the apparel to volunteers ahead of the launch event to create a cohesive and professional appearance.
Event Coordination
Successfully organized the launch event, which included speeches from Honourable Ursula Owusu-Ekuful, interactive sessions with community members, and opportunities for attendees to learn more about the foundation's initiatives.
Captured the event through photography and videography for future promotional use.
Pre Launch Creatives
Our unique goal was to create an impression that will make people think of the Ursula Foundation as different from the usual so we focused on sending the kind of invitation that had more that just "you are invited' to say.
The Volunteer Apparel That Had More To Say.
We designed and produced the volunteer apparel, ensuring high-quality materials and designs that reflect the foundation's branding and messaging.
Distributed the apparel to volunteers ahead of the launch event to create a cohesive and professional appearance.
Creating the Office Identity & Branding.
As part of our comprehensive branding strategy for the Ursula Foundation, Riverblade undertook the design and branding of the foundation's office space to create an inspiring and welcoming environment that reflects its mission of youth empowerment. We developed a cohesive interior design concept that incorporated the foundation's brand colors, logo, and key messaging throughout the office. This included wall graphics that showcased the foundation's vision and success stories, as well as functional spaces for meetings, workshops, and community engagement activities. By creating an inviting atmosphere that embodies the foundation's values, we aimed to foster collaboration and creativity among staff and volunteers, while also making a positive impression on visitors and community members who enter the space. The office branding serves as a physical representation of the foundation's commitment to building a better future for the youth of Ablekuma West.
The Launch Design & Event
The launch event attracted over 350 attendees, including community leaders, local businesses, and potential donors, fostering a sense of community and support for the foundation's mission.
The fundraising film garnered over 5,000 views within the first week, effectively raising awareness and support for the foundation's initiatives.
Results
Brand Recognition
The foundation's brand identity was well-received, leading to increased recognition within the community and among local stakeholders.
Website Engagement
The website saw a significant increase in traffic, with a 60% rise in unique visitors within the first month of launch.
Online donations were activated following the website launch, demonstrating effective engagement strategies.​
​Successful Launch Event
The launch event attracted over 350 attendees, including community leaders, local businesses, and potential donors, fostering a sense of community and support for the foundation's mission.
The signature film pulled instant reaction at the event and, effectively inspired donations for the foundation's initiatives.​
Volunteer Impact
The volunteer apparel not only enhanced the visibility of the foundation during community engagements but further sent the core massages of the foundation to the audience as the volunteers moved around the event grounds.
