Wear it right.
Client Public Interest
Campaign Wear The Mask
Departments
Creative
Production
Post-production
In response to the COVID-19 pandemic, Riverblade recognized the urgent need for creative awareness campaigns to encourage the public to adhere to health guidelines, particularly the importance of wearing masks. Leveraging our expertise in storytelling and visual communication, we developed two short films and a series of print ads aimed at promoting mask-wearing as a critical measure to combat the spread of the virus. This case study outlines the objectives, execution, and outcomes of our awareness campaign.
Project Objectives
Raise Awareness: Educate the public about the importance of wearing masks to prevent the spread of COVID-19.
Engage the Community: Use relatable narratives to connect with the audience emotionally and encourage compliance with health guidelines.
Promote Safe Practices: Highlight the fact that not all infected individuals show symptoms, emphasizing the need for universal mask-wearing.
Project Two
Hide Your Life
This film focused on the theme of luck, conveying the message that one can run out of luck at any moment. It encouraged viewers to "hide their life behind the mask," reinforcing the idea that wearing a mask is a proactive measure to protect oneself and others.
Execution
Developed a heartwarming narrative that followed a couple preparing for Valentine’s Day, showcasing their thoughtful gift-giving while emphasizing the need to wear masks.
Utilized engaging visuals and emotional storytelling to resonate with viewers, encouraging them to think about the health of their loved ones.
Outcome
The film received positive feedback for its relatable message and emotional appeal, leading to increased discussions about mask-wearing during the holiday.
Project Three
Invisible Threat
The print ads illustrated the fact that not all infected individuals show symptoms, highlighting the danger of asymptomatic carriers. The tagline emphasized that one’s breath can spread the virus, and masks should be worn properly to prevent transmission.
Execution
Designed a series of impactful visuals that depicted individuals wearing masks incorrectly (below the nose) alongside stark statistics about COVID-19 transmission.
Utilized bold typography and striking imagery to create a sense of urgency and encourage proper mask usage.
Outcome
The print ads were distributed across various social media platform, leading to increased awareness about the importance of wearing masks correctly.
Results
Our COVID-19 awareness campaign successfully utilized creative storytelling and visual communication to promote the importance of mask-wearing during the pandemic. By connecting emotionally with the audience and addressing the realities of asymptomatic transmission, we were able to foster a greater understanding of public health guidelines. This campaign not only highlighted Riverblade's commitment to social responsibility but also demonstrated the power of creativity in driving positive change within the community.
