Branded Content
Client Databank
Project Branded Content
Departments
Creative
Production
Post-production
In an increasingly competitive financial landscape, Databank sought to differentiate itself and attract new customers for its investment products. Recognizing the need for a fresh approach to customer engagement, Databank partnered with Riverblade, a creative agency known for its innovative storytelling and high-quality content production. The goal was to create exceptional branded content films that would resonate with potential investors, highlight the benefits of Databank's offerings, and ultimately drive customer acquisition.
Our approach
Our strategic approach combined in-depth market research, compelling narratives, and visually stunning production to craft a series of films that not only showcased Databank's investment products but also built trust and credibility with the target audience. This case study outlines the challenges faced, the creative strategy employed, the execution of the project, and the impressive results achieved through this collaboration.
Creative Strategy
Target Audience Identification
Conducted thorough market research to identify the target demographic for Databank's investment products focused on young professionals and families looking for reliable investment options.
Concept Development
Developed a series of concepts that highlight the benefits of investing with Databank, emphasizing security, growth potential, and customer support.
Created storyboards that visually represented customer journeys and success stories.
Content Creation
Produced high-quality films that combined engaging narratives with stunning visuals. Utilized testimonials from satisfied customers to build trust and credibility.
Filming and Production
Collaborated with a talented crew to ensure high production values.
Filmed in various locations over extended periods to capture the essence of Databank's services and customer experiences.
Post-Production
Edited the films to create a cohesive narrative that resonates with the target audience.
Incorporated graphics and animations to enhance the storytelling and highlight key messages.
Results
Riverblade's collaboration with Databank resulted in a successful campaign that not only enhanced brand awareness but also effectively attracted new customers to their investment products. The combination of compelling storytelling, high production quality, and strategic distribution played a crucial role in achieving the campaign's objectives.
Increased Engagement
The branded content films led to a significant increase in customer engagement on Databank's digital platforms. Social media shares and interactions rose by over 40% following the campaign launch.
Brand Awareness
Databank's brand visibility improved, with a notable increase in website traffic and inquiries about investment products.
The films were featured in various financial blogs and online platforms, further amplifying reach.
Customer Acquisition
The campaign successfully attracted new customers, with a reported 31% increase in new account openings within three months of the campaign launch.
