The impressive sandwich.
Client Koko King
Campaign Impressive Sandwich
Departments
Creative
Photography
Production
Post-production
We were excited to create the Impressive Sandwich campaign for Koko King, a tactical advertising strategy designed to tantalize the taste buds of Accra's foodies and drive demand for their mouth-watering sandwiches.
The Impressive Sandwich campaign was built around the idea of showcasing Koko King's exceptional sandwich-making skills and highlighting the unique qualities of their offerings. By leveraging stunning visuals, engaging storytelling, and strategic advertising placements, we aimed to create an unforgettable brand experience that resonated with our target audience.
Our approach
Advertising Strategy
To reach our target audience, we employed a multi-channel approach, including:
Social Media: High-quality visuals and engaging content were shared on Instagram, Facebook, and Twitter to create buzz around Koko King's offerings.
Influencer Partnerships: Collaborations with local food influencers and bloggers helped showcase Koko King's products in a lifestyle setting. Outdoor
Advertising: Strategically placed billboards and posters captured the attention of commuters and pedestrians in high-traffic areas of Accra.
Key Messaging
Throughout the campaign, we focused on the following key messages:
Quality and Freshness: Emphasizing the use of high-quality, locally sourced ingredients and the care that went into crafting each sandwich.
Uniqueness: Highlighting the unique flavor profiles and textures of Koko King's sandwiches.
Expertise: Showcasing the pastry-making skills and expertise of Koko King's chefs.
Results
By executing this campaign, we helped Koko King attract a new customer base and establish itself as a leader in Accra's culinary scene.
